Look at this cool tip I’ve found, in one of the posts on EarnersBlog.com, it talks about how to increase Adwords click-through-rate.

You can use keyword’s positioning in your headline, description & display URL, to take advantage of Adwords keyword highlighting.

The ads will get a pyramid shape that will draw the user eye and attention to your ads.

Notice the important ending at the bottom of the post, you will always want to keep a better converting ad and remove the one that get higher CTR.

Read the full article about “13 smokin tips to increase adwords ctr” here.