This type of content duplication makes your web site less important in the eyes of search engines, which mean each page that is indexed may be given less weight and value because the entire site is dragging it down.

Also, title and description tags will eventually show in search engine’s SERPs. So, you should start thinking and testing the funnels your visitor would have gone through if he would to reach your web pages.

Take a look at this example; I’ve searched for “Hotels in New York”. Can you guess which is well optimized? Which one will yield less bounce rate? Do I hear higher conversion rate?

Optimized:

Not:

You must do everything in your power to make your title tags unique. Keep in mind that copying an identical page headers or breadcrumbs may create a different type of duplication. Certainly, there are some cases when it makes sense to have your web page’s title and your main H1 title similar. (Usually it makes sense in blogs).

Some of us are using content management systems to generate titles based on specific criteria for each type of page in your site. This is especially clever for product pages. The default can be set to display the categories breadcrumbs by default.

Title’s Conversion Spots:

• Add relevant and important keywords.
• Don’t use more than 65 characters.
• Make sure that it reflects each page’s content.
• When you finish, review everything and make sure it’s unique for each page.