Tag Archive for Web Analytics

More Filters for Google Analytics

January 19, 2009 Web Analytics No comments

Avinash Kaushik wrote a great post last week about “Actionable Web Analytics Tips“, where he talks about Segmentation, Site Search and Quantifying Economic Value.  Many Online Marketers knows about the importance of segmentation but usually don’t find the time to define their web analytics tool to help them track and understand their users’ behavior. That’s why I decided to bring you this awesome list of how to create a filter in GA, a huge thanks goes to Search Engine Guide, great timing guys!

  1. Creating a Google Analytics filter for Image Search – Yoast
  2. PPC Keywords Filter for Google Analytics – E-Nor
  3. 5 Must Have Google Analytics Filters – Search Marketing Ads
  4. Basic Google Analytics Filter: Track Site Sub domains – Marshall Ball
  5. Stop Google Analytics From Stealing Your Valuable Adwords Keyword Data – Get Elastic
  6. Need the IP address of your visitors in Google Analytics Reports? Is it possible? – Merkados
  7. Track SEO rankings with Google Analytics – Yoast
  8. Custom Filters for GA: Part 3d – Luna Metrics
  9. Filters for GA Part 4c: Cascading Custom Advanced Filters – Luna Metrics
  10. Know What Your Customers Want: Analyze Internal Search Data With Google Analytics – Conversation Marketing
  11. Filtering Yahoo Mail and Live Mail in Google Analytics – 100 Dollar SEO
  12. Google Analytics Keyword Filters – Schawel Consulting
  13. 7 Google Analytics Filters To Help Understand Your Visitors – Doted Guru
  14. Google Analytics Filter to Remove Trailing Slashes – Splike
  15. Some Basic Information About Lowercase Filters – ROI Revolution
  16. Google Analytics Regex Filter Tester – Analytics Experts
  17. Tracking social networks with Google Analytics using filters – Brian Clifton
  18. How To Create a Filter Google Analytics Help

Google Analytics Segmentation

January 13, 2009 Web Analytics No comments

I’ve made this starters’ list of basic Google Analytics profile segmentation, simply create a new profile and add a new filter.

Include Returning Visitors Only:

returning-traffic-only

Include New Visitors Only:

new-traffic-only

Include PPC Traffic Only:

ppc-traffic-only

Include Organic Traffic Only:

organic-traffic-only

That’s it, very simple, if you have any suggestions or more segmentation ideas please comment below.

Google Analytics Spot: Bounce Rate

January 8, 2009 Web Analytics No comments

Definition: “Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.” Google Help.

Bounce

Basically, bounce rate is a type of metric that helps us measure the quality of each visit, where a high bounce rate usually indicates that the entrance pages are not relevant to our visitors.

Time or Action?
Google Analytic’s bounce rate is calculated based on the actions performed per visit and time is not a factor.

Picture this:

A visitor that spent 5 minutes with only one page view is considered as a bounce. However, if that visitor spent only 10 seconds with 2 page views, this isn’t considered as a bounce.

Google Analytics Session length
A single session will start upon getting to a web page and will be terminated after 29 minutes of inactivity.

Picture this:

If the user chooses to leave the site and navigate to another website, the session will still continue for a maximum of 29 minutes. As long as the user returns to the initial site and makes a click, it will not be considered as a bounce.

Is opening an external link in a new window considered a bounce?
This will depends on how the external link strategy is handled.

Picture this:

Usually, if your visitors click on link that opens a new window, it will be considered as a bounce. (Provided the user does not come back within 29 minutes, see above.)

However, if your visitors click on an external link that is handled by your script which sends a HIT back to GA before directing the user to the external site, it will not be considered as a bounce.

Check out more about bounce rate from GA Evangelist Avinash Kaushik:
Google Analytics – Bounce Rate: The Simply Powerful Metric -